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A 0% offer needs a full-lifecycle comparison

Four-pay BNPL, a 12-month merchant-subsidized loan and a revolving private-label card cannot be compared on headline APR alone. Compare financed amounts and expected loan lives alongside price.

Why it matters

Analysis

Normalize merchant subsidy, duration, prepayment, expected losses, fraud, servicing, capital and repeat value. A low customer APR can coexist with healthy economics when the merchant contribution and risk profile support it.

What remains uncertain

This is analytical context. The economics depend on the specific offer and cohort; illustrative margins are not actual portfolio performance.

Sources

Original analysis